Everyone knows that creativity is a Good Thing: Governments want more of it in schools, and teachers want more of it in classrooms. Yet the educational champions of creativity frequently leave its meaning undefined, often deliberately so. This presentation argues that doing so can open the door to prejudice, intercultural clashes and frustration, particularly for western teachers in East Asian classrooms. It looks at the fascinating history of the idea of creativity in the west and at the origins of prejudice about East Asian creativity. Using the field of creativity research, it seeks to provide a broad, inclusive and empowering framework within which we understand and exploit creative processes for the benefit of our students.